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Business Principals of New Jersey Coffee School

Business principles of New Jersey Coffee School

1. Our Community and Students are our Top Priorities
The goals, aspirations, questions, and time that our students and community members entrust with us for answers and learning, are our top priorities. Students will never wonder about where they are positioned on our priority list. They are our TOP PRIORITY. Our words, material, work environment, and our service of them all, will collectively speak to our appreciation of our students and community at large.
We take extraordinary measures during our search for and hiring the best and brightest talent in our market. We ask the same when it comes to our vendors and partners. Our success model is simple: talented, hardworking, and committed people will yield excellent results. Throughout all our dealings, we will promote our team and providers to our students and the community.
The material and demonstrations we work on with our students are critical components to their success. We are not only instructing information required for success but doing it in a manner such that they may independently prioritize it as needed. We instruct and educate challenging material primarily from the point of view of a practitioner followed by that of an academic.

Our objective is for our students to leave us with a stronger sense for independent thought and well-informed decision making. The ability to start, maintain and grow their personal business endeavors is always supported by our instructors and staff members through our visible demonstration of inclusiveness and determination. We obsessively foster a culture of success and promotion of one another’s growth and ability to make an impact. Open and inclusive communications provide a fertile landscape for success to bloom from. Our tolerance for all points of view is required for us to achieve true success.

Our overarching business goal is to be the top choice for persons who wish to be in the business of coffee and its leadership. Therefore, mediocrity has no place in our day or our work environment, and we all will eradicate it quickly when it becomes apparent in any way, shape, or form. “If We See Something, We Do Something.” Our visible curiosity and incessant questioning are only equaled by our ability to develop alternative solutions for every question we pose.

As our growth will demand us to encounter constant changes in the business environment from a technical and processing standpoint; many of us will be called upon to be students and/or instructors. When asked to be one or the other given the circumstances, we always give our complete attention to the matter and conduct ourselves as a student or instructors respectively. Our success is rooted in evolving as one. Our intelligence and ability to impart our expertise are required character traits. Arrogant and repelling intelligence is intolerable at NJCS. We all are mindful of our own business and the environment in which our students will be conducting business. Staying proficient with current information and trends is critical to success. As such, our goal is to be equally a student and instructor during our time together.

As the saying goes “hard work trumps talent when talent doesn’t work hard.” If we are doing anything less than working as hard and as smart as we can, it is an affirmation that we are not putting our students as top priority and that is never acceptable at NJCS. Ironically, unexpected personal life events are expected. Accordingly, we have a diverse and skilled team to deal with things when appropriate and as needed. However, circumstances in our daily lives do not change our individual responsibilities to our business or one another. Being “Good” is not enough to excel and will not cut it at NJCS. We win with hard work and sacrifice. Without them, skill is always “just potential.” 100% Commitment to our students, our business, and one another are forgone conclusions and are easily discerned by virtue of one’s action(s) and corresponding results. Actions do and will speak louder than our words!

When we seek out opportunities to gain new business and the relationships that go along with it; we remind ourselves that opportunity never looks attractive nor simple at first encounter. We are open minded, quick to act and trained to think long and hard about all potential offers and transactions before we ever decline business. Our integrity and ethics shall never be compromised and are at the forefront of all our business decisions. If there is a way, we will find it! We are prepared for all meetings and classes so that when we do recognize an opportunity, our preparedness will yield a successful and efficient result. The saying that being lucky is the result of being prepared so that when the opportunity comes, success will follow! In that light; Let us always be called Lucky!

There are seemingly an infinite number of choices in the world to improve one’s knowledge about the business of coffee. Our choice to outwork others and surpass the accepted customs in the coffee business will help lead our prospective students to choose us for their respective coffee journeys. We think in absolute terms and not relative ones. There is only “the best” way to do things! The value of a student’s hard-earned investment in us will be appreciated only when we work hard to earn that acknowledgment.

We deal in a commodity that billions of people prepare, sell, and consume daily in varied environments. The sensory aspects of coffee along with the information we simultaneously process along with our students are unique to us and our work with coffee. The memories and emotions conjured up, propel us all and, play an important role in changing lives for the better. Our efforts to impart these sensations of the coffee business shall be top of mind and we always make sure our students leave us knowing how critical a role they play in dealing with our fellow owners and consumers. Yes, coffee is a commodity, but the preparation and retailing of it offers a unique experience dependent upon an observable love for each. We will enthusiastically communicate and demonstrate those passions.

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